Beyoncé and Tiffany & Co., the luxury jewelry brand released their newest campaign, “LOSE YOURSELF IN LOVE.” This campaign focuses on self-love and authenticity, celebrating the joys of being one’s unapologetic self. Coming just one month after the release of Beyoncé’s hit album “RENAISSANCE,” the campaign is sure to make a splash.
Within the campaign image, the pop superstar is featured sporting several different lines of Tiffany jeweller. This includes the iconic Tiffany T, Tiffany Knot, the new Tiffany Lock collection, and even a handcrafted piece of Tiffany HardWear made specifically for Beyoncé. This piece took over 40 hours to make and is featured as a centrepiece of the campaign.
With the “LOSE YOURSELF IN LOVE” campaign, Tiffany & Co. also continues their commitment to charitable giving. The campaign comes just months after the launch of Tiffany Atrium, a social impact pimagelatform meant to aid the creative careers of underrepresented communities. The brand will continue to offer the Tiffany & Co. About Love Scholarship Program, and maintain their annual contributions to HBCUs through 2024.
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