One of their most timeless collections by far has been the LOVE collection. The LOVE collection is inspired by the 70s New Yorker. Its motive is to lock in your love, and they display this emotion by the binding closure and screw. This gives a sense of true permanence. One collection that has not only remained timeless but also aged like fine wine is Cartier s Panthère de Cartier. Since we caught its first glimpse in 1914, i t has been a force to be reckoned with, embodying elements of magnetism, feline and freedom.
Cartier was established in Paris in 1847 when its founder, Louis-Francois Cartier, took over his master’s workshop. Despite immense uncertainty and unrest during the ongoing French Revolution, Cartier continued to see success and growth over the next decade, opening the first Cartier boutique in 1859.
In 1874, Louis-Francois’ son, Alfred Cartier, took over the business . Alfred’s business acumen was far more advanced than that of his father, and it was his ambition to grow the business quickly. Alfred was instrumental in introducing Cartier into the royal houses of Europe and beyond, with Cartier’s designs being particularly popular with King Edward VII.
Cartier enjoyed immense success in the late 1800s and eventually opened a showroom in Paris’s Rue de La Paix area in 1899. While Alfred was successful in establishing Cartier as the go to choice for the French elite, it was his sons Louis , Pierre and Jacques that would bring the Cartier brand to worldwide renown.
Each of the three brothers would go on to boast groundbreaking contributions that helped drive the Cartier brand forward.
Louis , the oldest son, built trusting relationships with a number of extravagant , yet philandering, men in and around Europe. These men would become frequent purchasers and loyal Cartier clients , ultimately drawn to the beautiful designs as well as the discretion that Cartier offered.
Pierre, the second oldest , was a born networker with a knack for understanding the desires of the elite. After marrying a wealthy American socialite, Pierre set his sights on bringing Cartier to New York. Two specific jewels would ultimately ensure Cartier’s premier status in New York—the Hope diamond and a rare, double strand pearl necklace.
Jacques Cartier was the youngest brother and his part of the global map was England and the colonies , so he travelled to India and made connections with gem-loving maharajas and immersed himself in the jewellery. His travels helped to inform Cartier's signature, Eastern influenced aesthetic.
Ultimately, through an array of beneficial networking opportunities , smart strategic decisions and advantageous marital partnerships , the Cartier brothers managed to grow the locally celebrated brand into an international success that still exists more than 150 years later.
In 1996, the Lausanne Hermitage Foundation in Switzerland exhibited "Splendours of the Jewellery '', presenting a hundred and fifty years of products by Cartier.
Cartier remained under family control from its founding in 1847 until 1964. Today it is a wholly owned subsidiary of the Swiss Richemont Group, but remains headquartered in Paris , France. Today, Cartier is present in over 60 countries and more than 200 boutiques .
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