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Luxury Club SDABAC

BRAND STORY: ERMENEGILDO ZEGNA

  • Ermenegildo Zegna is an Italian luxury fashion brand that was founded in 1910 by Ermenegildo Zegna in Trivero, a small town in the Piedmont region of Italy. It began as a textile business with a focus on high-end wool fabrics and later expanded into the world of luxury menswear.

  • It remains a family-owned brand, with each generation contributing to its success. The fourth generation of the Zegna family is currently in charge of the business, assuring a strong dedication to the brand's history and core principles.

  • Zegna has a reputation for being committed to sustainability. It started the "EcoWool" project in 2005, which focuses on ethical production and sourcing practises. Zegna supports animal welfare and sustainable agriculture, assuring the best fibres with the least amount of negative environmental impact.

  • Zegna's made-to-measure service is a hallmark of the brand's excellence. The company provides individualised tailoring, enabling consumers to design distinctive clothes that exactly suit their particular style and preferences.

  • Ermenegildo Zegna has established a significant global presence,with stores in the major fashion hubs around the globe. It has enabled the brand to cater to a wide range of customers and promote Italian craftsmanship on a worldwide scale thanks to its global expansion.

  • Zegna is recognised for its innovation in fabric development ingenuity. The company has introduced high-end textiles including "Trophy" fabric, which is woven from rare Mongolian yak wool, and "Techmerino," a high-performance textile that mixes natural fibres with cutting-edge technology.

  • Zegna frequently collaborates with prominent artists to create distinctive collections. These partnerships enhance the brand's historic craftsmanship with artistic and modern components, producing visually captivating and cutting-edge pieces.

  • The Zegna Group actively participates in philanthropy and community improvement through its social initiatives. It introduced the "Oasi Zegna" foundation, which focuses on environmental preservation, and the "ZegnArt" project, which supports up-and-coming modern artists.

  • Although Zegna is most renowned for its flawless tailoring, the company also provides a large selection of accessories. Zegna's accessories reflect the brand's commitment to refined elegance and attention to detail, from luxury leather goods to eyewear and fragrances.

  • Ermenegildo Zegna has established itself as a timeless luxury brand, synonymous with quality, craftsmanship, and sophistication. Its enduring legacy lies in the ability to seamlessly blend tradition with innovation, ensuring its continued relevance in the ever-evolving world of fashion.





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