Beyonce's lyrics from her new album-Renaissance point the listeners toward sustainability. Giving a glimpse of her closet in the song’s video, the diva describes designer labels Versace, Balenciaga, and Givenchy and quickly moves to the Telfar- “This Telfar bag imported,” she sings while adding, “Birkins? Them sh*t’s in storage.”
Made from vegan leather, the Telfar has already been trending with celebs such as Oprah Winfrey and Bella Hadid being its ardent buyers. B's deed is expected to skyrocket its sale even further. According to Vogue Business, views spiked 85% on the RealReal resale site the day the Renaissance album was released, pointing towards the soaring interest of viewers in the bag. Further, the term ‘Telfar’ now has 149.6M views on TikTok, with fans sharing the brand’s collections as well as inspiring stories about founder all across the internet.
While Beyonce may have popularized the Telfar, it seems to be a long wait before we can get our hands on one! The arm candy, also referred to as ‘Bushwick Birkin’ is difficult to shop for, much like the original Birkin. The marquee’s website currently lists all its already popular shopping bags, which retail from $150 to $257 depending on size, as sold out or yet to be released.
Reference - https://luxurylaunches.com/Beyonce-Teflar-over-Birkin
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