In celebration of it's winter capsule 2022 — 25th Anniversary Baguette Collection — Fendi has unveiled a 1,850-square-foot NY pop-up that will remain open till Dec. 23.
Taking inspiration from the Baguette itself and the spirit and geography of NYC, the shop will offer a range of Baguette bags in micro and mini versions, alongside fashion jewellery and small accessories. The Baguette is featured on parkas and gaiters, gloves, hats, skirts and sweaters. The SoHo pop-up reflects the palette of the winter capsule 2022 collection. The facade is a vibrant wasabi green stone exterior, which makes a bold statement, punctuated with suspended 3D Baguette bags in the windows. Upon entering, guests are greeted with floor-to-ceiling baby pink, glossy blue interiors, where playful oversize Baguette structures encompass the space. The space moves into a digital archive room, where Re-Edition Baguettes are displayed among digital Baguette content. These archive editions of the bag are reinterpreted with signature materials and craftsmanship, featuring materials from paillette embroidery to denim, cashmere, shearling, mother-of-pearl leather and geometric beaded embroidery.
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