Following their inaugural collaboration in May, Givenchy and Disney have reunited to craft an all-new capsule collection starring Oswald the Lucky Rabbit, in honor of Lunar New Year and The Walt Disney Company’s 100th anniversary.
For the collaboration, Oswald the Lucky Rabbit, a first in the history of character animation, makes a fashionable exit from the Disney vault, ahead of the Year of the Rabbit. Fusing the fun-loving character’s mischievous spirit into the range, Givenchy creative director Matthew M. Williams curated a “one-of-a kind world tour” for the age-old character, sourcing inspiration from New York, Paris, Los Angeles, Shanghai, Tokyo and beyond.
The collection’s campaign will manifest in a mixed-reality short produced in collaboration with both Walt Disney Animation Studios and art director and photographer Julian Klincewicz. Beginning at LA’s El Capitan Theatre, the project will see talent Madelaine Petsch, Amber Liu and Alton Mason journey through Shanghai, New York, Tokyo and Paris alongside the Lucky Rabbit. Earlier this month, Walt Disney Animation Studios released a new Oswald short, marking the clever character’s first appearance in almost 95 years.
Reference- https://hypebeast.com/2022/12/givenchy-disney-100th-anniversary-company-new-capsule-collection
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