Gucci Cosmos, an immersive exhibition tracing the Italian fashion house's 102-year history, arrived in London. The exhibition, which first debuted in Shanghai in April, is now on display at 180 Studios on the Strand, where it ran until December 31, 2023.
Curated by Italian fashion theorist and critic Maria Luisa Frisa and designed by British artist Es Devlin, Gucci Cosmos blends experiential elements with displays of items from the house's archive to chart the history of Gucci and demonstrate how its codes have been re-interpreted by creative directors over the years.
The exhibition features a variety of immersive installations, including:
A recreation of the first electric elevator at the Savoy Hotel, where Gucci founder Guccio Gucci worked as a teenager.
A "Cabinet of Wonders" showcasing a constellation of archival pieces.
A "Gucci Ancora" room highlighting Creative Director Sabato De Sarno's vision for Gucci with videos and sound.
A series of rooms that explore different aspects of Gucci's creative legacy, such as its iconic handbags, shoes, and ready-to-wear collections.
Gucci Cosmos is a must-see for fans of fashion, history, and culture. It is a unique opportunity to experience the world of Gucci through a variety of immersive and interactive installations.
New additions to the London iteration of the exhibition include a "red ascending room," which is a recreation of the first electric elevator at the Savoy Hotel where Gucci founder Guccio Gucci worked as a teenager, and a "Gucci Ancora" room,
which highlights De Sarno's vision for Gucci with videos and sound.
Gucci Cosmos is an important exhibition because it celebrates the rich history and heritage of one of the world's most iconic fashion houses. The exhibition also provides a glimpse into the future of Gucci, with its focus on new technologies and immersive experiences.
Gucci Cosmos is a must-see for fans of fashion, history, and culture. The exhibition is also a great way to learn more about the Gucci brand and its impact on the fashion industry.
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