More than 60 of the upcoming hotels will be located in the Middle East, home to the UAE, Hilton’s largest market in the region with 33 hotels currently in operation and 14 in the pipeline. Gulf neighbour Saudi Arabia is the fastest-growing market with 16 hotels in operation and 45 in the pipeline. The conclusion of this accelerated growth will be 24,000 additional hotel rooms across the Middle East, Africa, and Türkiye for consumers to choose between, which is why Europe is such an important source market for the brand.
Initiatives that Hilton is involved with include Evolvin’ Women, a project that prepares unemployed women from less privileged economic backgrounds for careers in hospitality, and SEDRA (Services for Educational Development, Research and Awareness), a non-profit organisation that helps to put people of determination into the workplace.
Sustainability is also high on Hilton’s agenda. Tackling food waste has been one of the hotel group’s most significant achievements to date. Using an Artificial Intelligence system called Winnow, which photographs, weighs, and records different food types as they hit the bin, Hilton’s chefs have been able to accurately monitored.
References – https: / / www. indiablooms. com/ Hilton- set- to- double- hotel- portfolio
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