As the brand prepares to unveil its LV Dream experiential space in Paris, the CEO Michael Burke revealed plans to transform Vuitton's corporate offices into a hospitality and retail complex. Louis Vuitton's new exhibition space on the Seine River, as well as parts of the brand's adjoining headquarters on Rue du Pont Neuf could eventually be transformed into a flagship store and hotel.
The move would follow sweeping renovations and store expansions at the historic homebases of LVMH's other top brands. Christian Dior recently combined six buildings originally acquired by the brand's founder in the 1940s, creating a sprawling store, museum, restaurant, luxury suites and spa that opened earlier this year. In 2016, Fendi moved its offices out of the Palazzo Fendi in Rome to make room for an expanded store, hotel, and haute fourrure atelier, while American jeweller Tiffany & Co's iconic New York flagship is currently undergoing a major renovation.
Louis Vuitton's headquarters is just steps from La Samaritaine, in which LVMH invested more than $1 billion to acquire and transform into a luxury hotel and shopping mall. The hotel will offer a spectacular view of Paris' most iconic landmarks, and will not be able to 'threat the Cheval Blanc, the hotel brand of the giant LVMH.
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