Rick & Morty just revealed Adidas’ new X SPEEDGOAT silhouette. Unveiled via a short film that features cameos from Mohammed Salah and Vivianne Miedema, the boot – which arrives in a mad neon green colorway – is said to have “been designed for the fastest players” to help them “unlock speed in all dimensions,” according to Adidas.
First introduced in 2020, Adidas SPEEDFRAME technology has been updated this time around with a new lightweight sole plate, which houses a new multidimensional stud design to give players added grip when switching direction. “If one thing’s for certain in modern football, it’s that the game is getting faster and faster,” explained Franziska Aurnhammer, Senior Product Manager at Adidas.
By enlisting the help of Rick & Morty the boot – which is available via the Adidas web store now from $250 – the sports label aims to give “fans something they'd never seen before,” which has unquestionably been achieved.
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