Following a successful partnership with LVMH which began in 2019, Stella McCartney has collaborated with the LVMH Beauty division to develop her new skincare line, STELLA by Stella McCartney. After pioneering the conscious luxury fashion industry, Stella’s ambition is to offer an alternative to luxury skincare, an Alter-CareTM. A new approach that supports caring for ourselves and Mother Earth in perfect harmony. Rooted in nature, with Stella’s vegan and cruelty- free principles at its heart, this ‘conscious luxury’ skincare line is natural, effective, and responsible.
Based on Stella’s personal philosophy of using ‘only what you need’, the range consists of three essential products: Reset Cleanser, Alter- Care Serum and Restore Cream. Each stage of the product lifecycle has been challenged to minimize its impact – from the ingredients to the packaging, to operations all the way through to consumer usage. All product formulas are made with at least 99% natural-origin ingredients, and each is available in a unique eco-conscious refill.
All the products will be available on www.stellamccartneybeauty.com and through a selection of UK retailers and boutiques including the Stella McCartney UK flagship store on Old Bond Street from early September and Space NK from mid-September.
hashtags- #Sustainability #Collaborations #Ecommerce
תגובות