Nicole Pollard is a fashion stylist and entrepreneur living in Santa Monica. She is the CEO and Founder of LaLaLuxe, Bikini Cleanse, and the co-founder of Closet et Cie.
Nicole was born and raised in Santa Monica, CA. She attended Malibu High School where she earned a spot on the Men’s Water Polo Team, and then attended San Diego State University. After college, Nicole took a position at Paramount Studios in the art department.
In 2005 while working as a secretary at a preschool, Nicole started LaLaLuxe, a styling firm in Los Angeles focused on the high net worth individuals. Pollard and her team provide clients with fashion styling services, as well as sourcing fashion accessories such as Hermes handbags, and jewellery pieces.
LALALUXE offers fashion styling, personal shopping, luxury sourcing, and shopping tours to its clients worldwide. Typically, big spenders sit front row at fashion week and Pollard has been invited to sit front row at major shows from Alexander McQueen, New York Fashion Week to Paris Fashion Week.
In 2013, Pollard married Ari Lee Bayme, a Merchant Banker from New York, and the couple live in the Mandeville Canyon section of Los Angeles.
Nicole founded Bikini Cleanse in 2014, "an all- natural, 7-day cleanse system". Pollard invented Bikini Cleanse based on her experiences trying to lose weight before a beach vacation in Maui.
In 2016, Pollard gave birth to a son, Morris Thursby Bayme, and in 2018 she gave birth to a girl, Phoenix Rose Bayme. In 2019, Nicole and her husband settled a medical malpractice lawsuit against Cedars Sinai Hospital and Dr. Jay M. Goldberg over the death of Morris Thursby Bayme.
After surgery for a thyroid issue in 2018, Nicole began to shift the focus of Bikini Cleanse towards wellness products and intimate care, in addition to weight loss. The first Bikini Cleanse product launched under this initiative was the Bikini Cleanse Beauty Tea.
Offering fashion styling, personal shopping, luxury sourcing of hard to find items such as Hermès bags and rare luxury watches and are known for their world famous shopping tours of Los Angeles, Nicole and her team work with some of the most influential people in the world.
Some clients who hire Pollard Bayme as their fashion stylist often keep her around to "creative direct their lifestyle". This involves helping them create their own personal brand.
As an in-demand stylist, Nicole has been featured in Vanity Fair, Los Angeles magazine, GOOP and The Hollywood Reporter, among other publications. She spends her days acting as a creative consultant in a number of roles for high-profile clients including international royalty, people on the Forbes top ten list, Fortune 500 CEOs, athletes, and celebrities.
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