After four years, the wait is finally over. New York's iconic Tiffany store at 57th Street and 5th Avenue, now rebranded The Landmark by new LVMH owners, opened its door once more. CEO Anthony Ledru and executive vice president Alexandre Arnault tapped actress Gal Gadot, the brand's official face of its High Jewelry collection, to perform a ceremonial ribbon-cutting to about 200 lucky press and special guests invited to get a sneak peek at the no-expense-too-big store transformation which opened on April 28.
The massive beige tone space, with at least a two-story-high ceiling, features the store's original arched windows as faux-light-filled GCI screens depicting New York exterior images manufactured to reinforce its location, a 4-tonne "diamond" crystal recessed light fixture and mirrored surfaces galore to brighten up the space that was formerly more Manhattan moody. (Recreating light is crucial as the arches are purely decorative; at least two sides of the building butt up against other structures).
"It's not just another renovation," Ledru said, referring to previous changes to the store, such as the one in 1980 and 2001, "It's the renovation of the century," he continued adding, "The brief was simple. I'm not sure Peter [Marino] is here, but we asked him to try to protect the legacy of 186 years of Tiffany, yet we had the duty to surprise, to be a store for the 21st century, and to be an immersive project."
Alexandre Arnault has been leaving his much-younger mark on the brand since arriving in 2021 by introducing campaigns featuring Jay-Z and Beyoncé, and Hailey Bieber, plus a requisite cool-factor Supreme collaboration. This store is yet another milestone in building the brand to where they envision it.
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