The Luxury Club at SDA Bocconi Asia Center was honoured to host Dr Sheetal Jain for a Guest Lecture earlier this week.
Dr Sheetal Jain is a luxury industry expert, internationally published researcher and author. She is a management consultant with a keen interest and focus on strategic advisory, research, training and education in luxury, retail and consumer behaviour, and sustainability. She is also the founder and CEO of Luxe Analytics- a luxury market consultancy firm in New Delhi. (http://luxeanalytics.in/)
It was a highly interactive and valuable session where we discussed how superlative the concept of luxury is and how it varies across cultures and motivations. The session was filled with various industrial cases such as the Louis Vuitton ‘luxury’ face shield and Hermès Birkin Bag. We also talked about how to launch a luxury start-up with a special focus on the Indian market.
“Luxury is transforming functional products into artwork.” -Dr. Sheetal Jain
We thank you ma’am for taking out time for us and sharing your valuable insights on brand management in the luxury sector. Hope to host you again in the future!
Σχόλια