‘You ultimately have that rare coveted 30- year-old sterling bottle flashing in your hands.’
The value proposition of spirits & wine in NFT is so pellucid once you extrapolate the process. When you buy an NFT of a liquor bottle, you’re not buying a bare digital image but making a premium liquor investment! You’re copping the de facto, physical bottle which is kept offsite by either the NFT platform or the distillery, which also alleviates storage concerns.
A significant brand like Hennessy has grasped the vantage of Web3 & embarked on a cultural membership with Friends with Benefits called “ Café 11 ” in Metaverse. Hennessy’s NFTs effectuate as evidence of membership to exclusive events and experiences but most importantly access to a community that the company is framing to co-create unborn Web3 systems. Hennessy proprietor LVMH has teamed up with Google to apply cloud-based artificial intelligence( AI) technology to bolster its operations. The technological tools will subsist exploited to read demand and optimize reservoir, communicate with workers, develop new products, ameliorate IT structure, and more.
@bacardi has fabricated a move in the NFT platform BlockBar to gift, trade, or redeem your most exclusive physical bottle. The data contained by Bacardi NFTs also allows for engaging and indoctrinating influential consumers with invitations to exclusive esoteric tastings, brand territory visits, or hospitality at key haps.
The NFT projects are prognosticated to be worth$ 50 billion and numerous brands like Orientalist Spirits, Karuizawa, Johnnie Walker, Glenfiddich, and luxury spirits & wine company, Patrón are joining the NFT room!
The cult of the luxury segment who are concupiscent about extraordinary art and peculiar scotch whiskey/ wines & tequila can now capitalize on the experience at the NFT space & enjoy the bumptious edge above all!
- Simran Sahai, Primary Member Luxury Club
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