Nike's virtual studio, .Swoosh, is getting physical. On October 12, 2023, the sneaker behemoth released its first physical product, a black-and-white, low-top version of the Air Force 1 with .Swoosh branding and details, dubbed the TINAJ, as in “This Is Not a JPEG,” a slogan that also appears on the shoe.
The TINAJ is available exclusively to members of the .Swoosh community who have previously purchased one of Nike's virtual releases. This exclusive release is a way for Nike to reward its early adopters and to build excitement for its future Web3 initiatives.
The TINAJ is more than just a physical manifestation of a digital asset. It is also a symbol of Nike's commitment to innovation and its willingness to embrace new technologies. The release of the TINAJ is a sign that Nike is serious about Web3 and that it is investing in the future of the metaverse.
The release of the TINAJ is a clear indication that Nike is looking to bridge the gap between the physical and digital worlds. Nike has already hinted that it plans to offer more utility to its virtual products in the future, such as exclusive access to physical products, experiences, and communities.
Overall, the release of the TINAJ is a positive development for Nike's virtual studio and for the future of Web3 fashion. It is a sign that Nike is committed to innovation and that it is investing in the future of the metaverse.
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