To stir up even more publicity for its cruise collection— and incite jealousy among its legion of fashion fans— Chanel tapped Sofia and Roman Coppola to direct a short film promoting its stopover at the Faena Hotel in Miami. (The runway show first took place on the beach in Monte Carlo back in May.) Set to the soundtrack of “This Town” by The Go-Go’s, the vintage-tinged vignettes showcase the coastal city’s greatest hits, including Ocean Drive, Art Deco architecture, sprawling beaches, and, as a finishing touch, the house’s iconic CCs scrawled on the sand. The lyrics say it all: “This town is our town / It is so glamorous / Bet you’d live here if you could / And be one of us.” Though originally shown on the French Riviera, the collection moves seamlessly to stateside shores.
Perhaps not so coincidentally, Formula 1 was also held in Miami this year, further cementing the locale as the new Monaco. When asked why the resort destination was the ideal place for its replica cruise show the next day during a masterclass held at the Faena Forum, Bruno Pavlovsky, president of Chanel’s fashion activities and president of Chanel SAS, said, “Why Miami? Chanel loves Miami.” And really, what’s not to love?
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