Jacquemus is set to open a 3,200 square-foot, two-level space on Avenue Montaigne, one of Paris’ most prestigious shopping streets on September 27 during Paris Fashion Week.
Whereas previous pop-ups proposed a tight commercial edit, this store will sell products across categories, but put a particular focus on high-end ready-to-wear pieces from Jacquemus' latest collection, called “Le Papier,”. Market sources are reporting that the project has no fixed end-date, and that the brand is exploring a longer-term retail presence, potentially leading to the location becoming Jacquemus' first permanent store. Establishing a presence in luxury retail would mark a strategy shift for Jacquemus, which has built a substantial business selling mostly through wholesalers and its online store.
The fast-growing brand recently appointed a new CEO, former Paco Rabanne chief Bastien Daguzan, and confirmed its high-profile collaboration with Nike would continue through the 2024 Olympic Games in Paris. The company is reportedly targeting 2022 sales of €200 million. It’s definitely one of fashion's most famous up-and-coming brands – with a young fanbase that extends well beyond the industry bubble.
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