In collaboration with Google, Mayyur Girotra highlights the Pride Month with his first luxury pret collection, Aikya, at Āve, Soho NYC.
A brief glance at the designer’s collections reveals how his inspiration and designs are synonymous with Indian embroidery and gender-fluid fashion. His signature silhouettes, which inculcate Indian traditional embroideries such as gota, mirror, tilla, and resham work with a modern twist, almost have a magnetic appeal, even in Bollywood. He goes above and beyond with each unique collection to represent his heritage and culture.
His latest collection ‘Aikya’, which means unity, is dedicated to Pride, and brings his unique ideas and innovations into the limelight. A convergence of two different worlds, East and West, the collection seamlessly fuses traditional Indian elements with contemporary silhouettes to offer a brilliantly vibrant assortment.
Creative Director Mayyur Girotra, says, "I dedicate a love letter to my LGBTQIA+ family through the lens of my craft.
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