By Shreya Paul (Primary Member, Luxury Club - IMB 5)
Every year, Milan Fashion Week is a street-style extravaganza that draws in fashion enthusiasts from across the world to witness the finest in Italian design and display their unique sense of style. During September 19–25, Milan Fashion Week, the city's streets transformed into a colorful and eclectic display of styles, fusing haute couture with everyday wear featuring a number of exciting fashion moments.
This season, buyers and editors hustled for seats at the hottest shows with Fendi, Tom Ford, Versace, Gucci, Prada, Diesel, Armani, Bottega Veneta, Roberto Cavalli and many other brands being a prominent part of the Milan Fashion Week.
Celebrities from around the world who made it to Italy for Milan Fashion Week included Julia Roberts, Ryan Gosling, Demi Moore, Naomi Campbell, Scarlett Johansson, Emma Watson, Kate Moss, Christina Ricci, Benedict Cumberbatch, K-pop idol Sana are some of the names who graced the front rows of the event.
Be it the enormous casts of Fendi bags on the runway, Diesel's open-air extravaganza with denim, Emporio Armani’s lavish women’s collection, Gucci Ancora’s shift from an offline show to Metaverse due to rain, Dolce & Gabbana's flirtacious but luxurious lingerie, Milan Fashion Week was an exhibition of 62 physical shows featuring the most anticipated designer debuts by several maisons like Gucci and Prada.
TRENDS
Quiet Luxury
Milan Fashion Week was a parade of quiet luxury with simpler designs were welcomed by designers, who nevertheless emphasized the quality of their craftsmanship. It aimed to demonstrate how effortlessly stylish one can be with classic, timeless pieces that don't require to have a logo all over them. The fashion industry seems to have revived the monochromatic, minimalist look with more artisanal, finely tailored, and logo-free clothing which was evident when-
Miuccia Prada and Raf Simons co-designed the Prada collection showcased, sans a set or theme for the catwalk but the clothes spoke itself.
Fendi still played a little with its "F" logo, which remains present on the bags, but the overall tone was subtle and sober.
Max Mara offered a sunnier version of quiet luxury, drawing inspiration from an understated theme: the daily life of the British Women's Land Army, based on the women who took on farming to feed the nation while the men were off fighting in WWII.
Red leather Gucci and Bally
Whether it’s the colour of chilli or cherry, red leather was the hot pick of the season at both the brands’ spring-summer 2024 shows. The first collections from their new creative directors, Sabato De Sarno at Gucci and Simone Bellotti at Bally, were showcased by both houses. Gucci's latest collection benefited from e De Sarno's playful yet minimalist touch, which included matching maroon pointed heels, pencil skirts, and crop tops.
Short hemlines at Versace
The Versace show featured a lot of mini hemlines. Versace celebrated '60s fashion with a line of vintage-inspired dresses in soft pastel hues with cheeky short hemlines.
Overstated proportions at Bottega Veneta
For their spring/summer 2024 collections, Bottega Veneta and The Attico adopted the maxim "go big or go home" in regards to garment proportions.Creative director of Bottega Veneta Matthieu Blazy debuted dramatic ensembles like knitted fishnet dresses with big raffia pom poms.
Sheer fabrics ensemble by Prada and Giorgio Armani
Giorgio Armani created sheer gowns that seemed to glitter in the light and evoked a very feminine allure, while Prada created shift dresses with wisps of fabric floating behind the models. Both designers gave these delicate textiles an ethereal twist this season.
FASHION HUB
A visit to the Camera Nazionale della Moda Italiana’s Fashion Hub during the “Milan Fashion Week.”
The Fashion Hub hosted a plethora of independent designers and brands like DHL to showcase the Spring Summer collection 2024.The exhibition was divided into 3 main zones -
DESIGNERS FOR THE PLANET
This is an initiative is aimed at up-and-coming brands who consider sustainability to be an essential requirement for producing their collections.A few designers whose collection were displayed are: FELIPE FIALLO, LIWEN LIANG, OK KINO, and PAIRI DAEZA among others.
A GLOBAL MOVEMENT TO UPLIFT UNDERREPRESENTED BRANDS
This project is dedicated to provide underrepresented designers with exposure and commercial opportunities on the prestigious international stage of MFW . The brands that were selected are BRUCEGLEN, ELIELS, and SABIRAH.
BIRIMIAN COLLECTIVE
For the first time in Italy, Birimian Collective presents a range of designers from Birimian's yearly acceleration program. A financial organization called Birimian Ventures assists up-and-coming designers who draw inspiration from African history and artistry with the goal to introduce high-end African brands to the global fashion arena. Renwa, Lafalaise Dion, and Chez Nous were the brands that were displayed.
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