Mezcal brand Ojo de Dios has debuted an NFT programme, The Odd Squad, to offer 360° experiences for mezcal lovers. The inaugural ‘pioneering’ NFT-powered member’s community has been built for mezcal enthusiasts, agave fans, cocktail lovers, bartenders and Mexican art collectors. The platform will harness the community that was originally founded on Facebook groups, ECRM, Instagram, offering multiple touch points to provide participants with ownership opportunities, access to exclusive content, interactive ‘gamified’ experiences and more.
Member benefits will include free Odd Squad profile pictures, exclusive invites to events with VIP access, access to limited edition bottles of Ojo de Dios mezcal and exclusive merchandise, as well as the opportunity to be part of the ‘first Metaverse community for mezcal lovers’. The release is the third expression in the portfolio which includes the Tequila and Mezcal Masters 2022 Master medal winner Ojo de Dios Joven, and the Gold medal-awarded Ojo de Dios Café, the ‘world’s first’ coffee mezcal.
Ojo de Dios Hibiscus blends the signature Joven with Oaxacan grown hibiscus flowers to create a mellow, berry forward spirit with a touch of spice to finish.
Reference - https: / / www. thespiritsbusiness. com/ Oj o- De- Dios- NFT - Members- Club
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