Luxury British luggage brand Stow turns ten this year, and to mark the anniversary its founder, Carol Lovell, has examined the brand and its impact on people and planet. Together with its factory partners, it has committed to delivering ‘real luxury through being good at fair prices’ – and to avoid greenwashing through genuinely concentrating on ethical, small batch production practises.
This means Stow will only be using the most expensive, sustainably produced, top-grade luxury leather from highly regarded and accredited tannery Curtidos Badia in Spain. ‘We believe if brands don’t talk about where their leather comes from or how it is created, they have something to hide about its provenance and process,’ explains Carol.
It also means its designs will become timeless and seasonless with minimal hardware, for bags that don’t date or fall out of fashion. It will also not do any sales or discounts going forward, and the entire operations process has moved to Ubrique in Spain so the brand can make and dispatch from one location – meaning fewer airmiles.
To mark the new direction, Stow has relaunched with a new website, logo, and a collection of four beautifully crafted, timeless handbag designs.
Reference: https://www.countryandtownhouse.com/style/whats-trending-in-british-luxury-march-2023/
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